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People Quit Using Twitter!

By Postmaster

A Nielsen Online survey shows more than 60 percent of the people who use Twitter quit in a month!

Such a high churn rate will make it hard for the San Francisco “micro-blogging” business to grow very fast, despite recent celebrations of its celebrity in the popular media.

Before talk-show powerhouse Oprah Winfrey boosted Twitter’s popularity on her program, Twitter’s retention rate was even lower, Nielsen said, with some 70 percent of users failing to return in the second month.

Source: nielsen.com

Hmm, I rarely use Twitter myself. How about you?

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This entry was posted on April 30, 2009 at 10:48 pm and is filed under Business, Internet Business, Media, News, Online Business, People. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “People Quit Using Twitter!”

  1. ggw_bach Says:
    May 1, 2009 at 12:12 am | Reply

    well … I’m a total addict! have been so for the last six months. This was my second go though … first time round, only lasted about 6 weeks. It does take some time to get used to the flow and patterns of the place :-)

    worth trying again!

  2. Postmaster Says:
    May 1, 2009 at 10:00 am | Reply

    No kidding, Bach. So you admit that you quit after 6 weeks, am I correct? :)

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